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DESCRIPTION: Patent data is one of the most powerful sources of business intelligence available. In this CLE, you will learn how it can be used to support your patent practice and advise clients. This strategic guidance is useful to clients across industries, and it’s important to understand the software technology available for your use. Patent data is a rich set of publicly available information revealing where companies are innovating, how technologies are evolving, and how competitors are positioning themselves in the market. This information can be used to inform your clients’ innovation and business strategy, leading to better outcomes. You will learn how to identify patent activity, which can predict product launches, reveal R&D priorities, and uncover possible collaborators. Traditional research skills are an important part of this work. New software programs, like Clarivate, will enhance your research and analysis. Tips on how to use this technology in conjunction with your legal skills are given so you can effectively use these software products to create good advice for business clients. The course also explores how patent analytics can reinforce a culture of innovation within client organizations. Data can highlight “super inventors,” expose internal silos, and spark smarter collaboration. These insights help attorneys guide clients toward stronger, more intentional innovation practices. Using software to identify this information is also explained. This CLE is useful for IP attorneys and those who are advising on business strategy. Whether supporting evaluating competitors or advising on innovation strategy, participants will learn practical tools. Accreditation pending. Check your Bar website or our list: https://www.clecast.net/accreditation. You will watch a video, be provided materials, and then fill out a certificate of completion should your state require that. Access to this CLE is available for 365 days following your purchase.
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